CD, direction, edit, music
While in the midst of rebranding, National Geographic contacted Leroy & Clarkson to create a series of talent IDs that feature their premium talent in the first spots showcasing their new positioning and tagline.
We sat down with a fascinating collection of people and asked them for personal reflections on the meaning and ethos of the word FURTHER while interviewing them about their lives and humanity’s hopes. From A-list film stars (Morgan Freeman) to groundbreaking scientists (Neil deGrasse Tyson), we captured the wonderful diversity of the humanity National Geographic presents, delivering 13 spots from 9 interviews.
Did we learn anything? Yes. Yes we did.
During the course of these shoots, I thought tit would be crazy to pass up the opportunity to make some portraits of these people. The below are a small sampling of drawings I made of each of them.